News Desk | 2016-Present
Motion graphics designer. Design and produce social assets used for a variety of Condé Nast brands. I make assets not only suggested by the brands, but also, through using analytic tools, make videos from certain online articles they have done or trending topics related to their content, in order to generate more engagement via Facebook and Instagram.
Editorial Development Group Design Director | 2010-2015
Digital Editions: Led several Condé Nast brands (including Architectural Digest and Lucky) through the development and design of their iPad and Amazon digital editions from the ground up, from initial planning meetings with editors and art directors all the way to app approval. Spearheaded the creation of best design practices and user
experiences and educated the editorial and art teams on their implementation. Met
with creative directors and designers on a biweekly basis to approve digital layouts.
Digital Storefront: Designed and helped implement Condé Nast’s Digital Storefront
for all brands, including GQ, Vanity Fair, Vogue, and The New Yorker. The underlying structures of the storefronts were uniform, yet they capitalized on each brand’s unique graphic style. This helped cut down development time and cost. This project required me to be in constant communication with the Consumer Marketing and Tech Development departments, as well as the individual brands’ senior editors and design directors.
iPhone App: Designed The New Yorker’s Mastercard-sponsored, 4.5-star-rated Goings On About Town mobile app. This product was developed to capitalize on The New
Yorker’s popular magazine section and utilized the iPhone’s geolocation capabilities, cross-referencing the user’s location with the magazine’s database of its cultural guide
to New York City. The project required working closely with top print and digital
editors of The New Yorker, as well as with a third-party development team overseas.
Vanity Fair iPhone edition: Worked very closely with the Vanity Fair Design Director,
Art Director, and project editors. The challenge was how to translate Vanity Fair’s iconic big visual language to the mobile screen. Its reliance on photo portfolios, sidebars,
and charts often meant entire stories had to be rethought and translated for smartphone display. The final product was a huge success for Vanity Fair, with very high ratings,
and heavily promoted by Apple when it was launched.
Country Living / Art Director | 2008-2010
Was brought in by new Creative Director and Editor in Chief to help relaunch/redesign Hearst’s well-known title. This was a top-down rethinking of not only the content
but also the logistics of producing the content with a reduction in staff. Worked with photographers and stylists to produce conceptual features that stayed true to the
new visual direction. Designed features and special sections, managed art department staff and freelancers, and did color checks for all photos.
O at Home / Art Director | 2007-2008
Worked side by side with Design Director and Editor in Chief on relaunch of Oprah Winfrey’s home/lifestyle magazine. Contributed to redesign, directed both studio and location shoots, and designed features and special packages.
Double Down Media / Art Director | 2006
Art directed Private Air, an upscale magazine for private aircraft owners. Designed the entire book, directed photo shoots, and created infographics. Participated in editorial lineup meetings, contributed story ideas, and acted as a sounding board for proposed content due to my knowledge of and interest in aviation.
This Old House / Art Director | 2002-2005
Led five-member art department for the print partner of the classic how-to television series. Created overall visual style. The constant challenge was how to present relatively dry material endemic to the brand in an engaging, conceptual way in order to inspire readers. Participated in executive group brainstorming and strategy meetings, as well as the planning and execution of all studio, location, and cover shoots with the brand’s on-air personalities. Careful attention had to be paid to reaching out to new readership and new advertisers while still staying loyal to the voice of the television series.
Design and produce 3-D illustrations and animations. These include infographic
animations, which have to explain complex ideas in a minimum amount of time. Clients include The New Yorker, Wired, Popular Mechanics, Fast Company, and Women’s Health.
After Effects, Premier Pro, Cinema 4D, as well as analytic tools (Crowdtangle, Parse.ly, Newswhip)